Social media marketing is important for WordPress too, just like every other online industry. Here’s a quick tutorial on how to do it right.
Social media marketing is one of the oldest and most popular online marketing strategies around. Marketers have been trying to take advantage of social media to boost their business’s bottom line ever since its first inception.
And just like every other industry, social media is important in WordPress marketing. But as I’ve said before, the majority of WordPress small business owners today are developers. Not expert marketers.
So if you don’t know how to do social media marketing yet, don’t sweat it. You’ll have a basic understanding of it and a few SMM strategies to employ after reading this post.
The Benefits of Social Media Marketing
Before we get into the how, let’s talk about the why.
The benefits to be had in social media marketing are huge. To start with, there’s always increased traffic, which in turn leads to more customers, a metric that directly affects your bottom line.
But there are also plenty of less tangible benefits, such as SEO (search engine rankings and social signals — particularly from Twitter — have been seen to have a strong, but not necessarily direct, correlation).
There’s also increased credibility to think about. When you start putting a face and personality to your brand name, people start to trust you more.
And lastly, by diversifying your reach into social networks, your brand gets added exposure in front of an audience that you might not have been able to target before.
Now that we’ve got the benefits clearly outlined, let’s get into the nitty gritty of this post: SMM strategies.
Social Media Marketing Tactics for WordPress Business
There’s no better way to keep your pulse on any sort of news in an industry than to follow social profiles that regularly share that type of content. Whenever I’m looking to get an update about what’s happening in the rest of the online world, I head over to social media.
What’s more, I’m sure that I’m not the only one who does that. Rather, I’d be willing to believe that the vast majority of social media users follow at least some social media profiles that regularly share news.
So by tweeting, posting, or pinning the latest on WordPress, you give people a reason to follow you.
Share Content Other than Your Own
It seems counter-productive, right? Sharing content that you haven’t created yourself? After all, if you were to share another WordPress business’s blog post, you’d be essentially helping one of your competitors.
Hold on. That isn’t true. You won’t lose your brand image, your customers, or your social media following by sharing some of your competitor’s best content on your own feed. Here are two reasons why:
- If the content quality and depth is right, your followers will start noticing the fact that you take the time and effort to curate quality content for all your social media updates. And just like that, following you becomes so much more valuable.
- There’s always a chance that your competitor will return the favor in the future.
Besides — you probably can’t produce enough content for regular sharing all by your lonesome.
“Borrow” Competitor Content
Of course, sharing the content of your competitors is all well and good, but what happens when you run out of ideas for your own blog/content marketing campaign?
The smart thing to do? “Borrow” content from your competitors (and no, I don’t mean copy/pasting their posts to your own blog).
Analyze your competitor’s blog. There are several tools that allow you to do this, but my personal favorite is SocialCrawlytics. See which types of content and which topics in particular generate the highest amount of buzz for their brand.
Then, write your own piece of content on the same topic. Except this time, write it bigger and better than your competitor. Make your piece the go-to resource for that specific topic.
The topic is already proven to be popular with your target audience, so you’re practically guaranteed some buzz when you share it. Just make sure that you never actually duplicate a competitor’s content (including their headline). Not only is that unethical, but it can also backfire on your brand should your followers notice.
If you were completely new to the world of social media marketing at the beginning of this post, hopefully you’ve been able to gain some familiarity with it by the end, which brings me to my final question:
How do you see social media marketing impacting your business in the future? What specific benefits do you think that you’ll be able to get out of it? Let me know in the comments below!Share on Twitter Share on Facebook Share via Email Back to Top