5 Point Marketing Checklist for Your WordPress Themes


Now that you’ve built your theme, you’ve got to start thinking about how you will market it.

You want to get your users excited about your new product, while showing off all of your hard work to the wider community. This means doing some marketing, including telling people in the right places about your fantastic new product. Let’s see how you can best market your WordPress theme.

Provide a Preview

Once you’ve got your theme designs together you can give your users and blog readers a sneak peek of what they can expect from the upcoming theme. This should get them excited about your new product that they’re just about to get their hands on. By posting this on your blog you’re also giving your users the opportunity to give some feedback on your theme. Most of it you’ll probably ignore, but you never know the sort of gems your users will come up with that might improve your theme.

Preview Examples:

Set up a Demo

Shoppers for WordPress themes have come to expect that they’ll be able to see a demo of the theme in action before buying it. This helps them to visualise what their final website might look like. This is the place for you to showcase everything that your theme can do. Don’t just rely on lorem ipsum and placeholder images. Use photographs and text that complement the theme. Setting up the demo will also mean that you’re experiencing the theme as the user would, so you’ll be able to identify any bugs or usability issues.

Demo Examples:

Write a Blog Post

Next, you’re going to have to write that launch post. This is the place to showcase all of your hard work. It should always include a link to your demo so that your users can see the theme in its full glory. Include lots of screenshots of your new theme, that provide both an overview and highlight key features and design elements. Find a balance between selling the benefits of your theme and outlining the features the theme provides.

Many users who are setting up their own websites will be interested in what benefits your theme brings, but more advanced web users or people who build websites for other people will also be interested in the features. Highlight anything unique about the theme and tell your users what sets it apart from all the other themes on the market.

Launch post examples:

Send your Newsletter

Newsletters are still a hugely popular way to disseminate information. A newsletter arrives straight into your customers inbox. Even if they don’t follow your blog, they might still want to keep up-to-date with what’s going on. Make sure that you write a compelling subject line for your newsletter to encourage your users to open it. Keep your newsletter short, and don’t waste your users’ time with marketing speak or unnecessary sentences. Don’t include a lot of screenshots as your email could get blocked by spam filters. Just tell them what benefits your brand new theme offers and encourage them to check it out by providing the relevant links to a more detailed blog post or to the product itself. Our guide to choosing the right newsletter solution for you is a useful read.


Share your launch post on social media sites such as Twitter and Facebook. If you’ve got a lot of followers they’ll hopefully share it with their friends. You could also get in touch with prominent WordPress bloggers to ask if they will feature your new theme release. And if your theme is targeted at a vertical, contact prominent bloggers and other people in that vertical to see if they would be interested in writing something about your theme. This way you’ll be reaching people outside of the WordPress community.

To Recap

There are five things you should think about doing around the launch of your new theme:

  • Preview
  • Demo
  • Launch
  • Newsletter
  • Share

Take care of all these things and you’ll be reaching a wide audience and giving your theme as much of a chance in the market as possible.

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Author: Holly Bentley


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