A/b testing software has come a long way since its first inception. Here are the top 5 a/b testing tools available today.
Having recently discussed conversion rate optimization for WordPress businesses here at YangPress, I thought it fitting to do a follow up post detailing the tools one would use to perform the most basic of conversion rate optimization procedures: a/b tests.
What is A/B Testing, Exactly?
A/b testing is, in the words of Wikipedia, “a randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment.”
Essentially, it’s a test to see whether one design performs better than another one, e.g. whether the call to action “buy now” produces more conversions than “add to cart”.
Unbounce is the figurative Mecca of conversion rate optimization. It’s not just an a/b testing tool, but a full suite of conversion rate optimization and landing page marketing tools. The tool itself allows you to build landing pages from scratch with a WYSIWYG editor.
It comes with over 80 well-tested landing page templates, a notification system whenever your landing page brings in a new lead, and conversion statistics in real-time. Setting up an a/b test takes no more than 3 clicks — I kid you not.
Unsurprisingly, Unbounce isn’t the cheapest software. Their pricing plans start at $49/month, and the most basic one allows only for 5,000 unique visitors monthly (full-featured 30 day free trial available ). But the product is well worth it, considering the potential for ROI.
Optimizely is another hugely popular conversion rate optimization tool, co-founded by a CRO expert who worked with Obama on his 2008 presidential campaign.
Optimizely starts at $17/month for 2000 visitors. A great choice for smaller-time webmasters on a budget.
Visual Website Optimizer boasts a pretty high-profile clientele, including Microsoft, WooThemes, and Hyundai. Their product is renown for its easy of configuration — it took me no longer than a few minutes to learn how to manage VWO, starting from scratch. Once you’ve got the UI down, 30 seconds is probably the average time it takes to create a new test.
With VWO you get a 1000 visitor free trial that extends for as long as you need to use up the visitors. Visual Website Optimizer isn’t too expensive either, with prices starting at $49/month for 10,000 monthly visitors. The cost per visitor is significantly lower than that of Unbounce or Optimizely.
Visual Website Optimizer also has a huge library of case studies that makes it even more of an asset.
Of the a/b testing software discussed so far, SiteSpect is most likely the one you haven’t yet heard of. The company tends to concentrate on serving larger-scale businesses with hundreds of thousands to millions of visitors per month. It has been employed by Wal-Mart, Staples, The New York Times, and Barnes & Nobles.
It’s unlikely that you’ll be using the software as a WordPress business unless you run a pretty huge operation. No prices are available on the SiteSpect website — you’ll have to call or email in with your specifications to get a quote.
Last, but certainly not least, we have Google Content Experiments. Content Experiments, formerly known as Website Optimizer, is a built-in feature of the Internet giant’s popular traffic tracking tool Google Analytics. Like practically all of Google’s software products, Content Experiments is 100% free.
Due to its price tag (or lack thereof), Content Experiments will most probably be the first choice of the majority of WordPress small business. Although it’s far more basic than any paid solution, the tool still gets the job done and can be relied upon for any volume of traffic.
If you’re okay with an a/b testing software that doesn’t have all the juicy trimmings, save yourself a bit of money per month and invest your time in Google Content Experiments.
To recap, let’s just quickly look at the a/b testing software we discussed and what the general target market of each looks like:
- Unbounce — middle-sized businesses with money to spend.
- Optimizely — small businesses with < 10,000 visitors per month.
- Visual Webste Optimizer — small businesses with > 10,000 visitors per month.
- SiteSpect — large businesses and corporations.
- Google Content Experiments — small, one-person ventures.
Which one will you most likely go for? Let us know in the comments below!Share on Twitter Share on Facebook Share via Email Back to Top